Richard Reed is the co-founder of Innocent Drinks.

Richard attended Batley Grammar School and went on to study at St. John’s College in Cambridge, gaining a masters in geography. It was at Cambridge where he met Adam Balon and Jonathan Wright, with whom he would go on to set up Innocent Smoothies. After leaving university he worked in advertising in London for four years and then decided to launch Innocent in 1999.
The three friends attended a music festival to sell their smoothies and placed a sign reading ‘Should we quit our day jobs to make smoothies?’ next to two recycling bins labelled YES and NO for customers to throw their empty bottles. The result was a resounding yes, and the following day Richard resigned from his advertising job to concentrate on Innocent.